Web Design Essen · Ruhr Region

Web Designerin Essenfor Energy & Smart City

Responsive websites, KRITIS-compliant corporate frontends and bilingual marketing sites for Essen energy corporations, steel industry and smart city projects — directly from the designer who also builds the Figma file.

Figma
Figma
Framer
Framer
Next.js
Next.js
React
React
Flutter
Flutter
TypeScript
TypeScript
Tailwind
Tailwind
Node.js
Node.js
Python
Python
Dart
Dart
Supabase
Supabase
GitHub
GitHub
Vercel
Vercel
Docker
Docker
Google Cloud
Google Cloud
Firebase
Firebase
[ The Freelancer Marketing · Essen ]

Websites & web apps for freelancers, SMEs and startups in Essen.

I'm Andy Staudinger, full-stack developer at The Freelancer Marketing. For Essen clients I build performant WordPress sites, custom Next.js applications and tailor-made dashboards — directly with you, no agency overhead.

From security services to financial advisory to tech startups: my clients get clean code, clear SEO and a contact who still knows their website after launch.

5+
Years of experience
50+
Projects delivered
5.0 ★
Google reviews
1
Direct contact

WordPress & Next.js — you choose what fits

Marketing site with WordPress & Elementor, custom web app with Next.js and Supabase, or both combined: a fast marketing site plus your own employee or customer dashboard. All from one source, all cleanly documented.

Direct line instead of an account-manager chain

You talk directly to me — the developer who writes the code. No agency layer, no briefing losses. Calls, WhatsApp, short Loom videos — we do it whatever way is fastest for you.

What Essen clients get at The Freelancer Marketing

  • Modern websites with Next.js, React and TypeScript — or WordPress, if you want to maintain it yourself
  • Custom dashboards: CRM, employee portal, customer area — with Supabase or Firebase
  • Google Ads analysis tool that shows you where your ad budget actually goes
  • Technical SEO & Core Web Vitals — so your Essen customers can find you
  • Hosting, maintenance and support after launch — directly with the developer who built it
  • Fair fixed prices, clear communication — 5.0★ reviews on Google

What I actually build for Essen clients

Three typical project sizes I deliver for freelancers, SMEs and startups in and around Essen — all with the same promise: directly with the developer, fair fixed price, clean code.

Whether you need a WordPress marketing site, a custom Next.js dashboard or the combination of both — you get them from one source. No subcontractor, no outsourced development.

My Essen clients range from security services to financial advisors to SaaS founders — the common factor is not the industry, but that they want a contact who still knows their website after launch and replies within 24 hours.

WordPress
Marketing site for SMEs

Performant WordPress site with Elementor — you maintain content yourself, I handle design, setup, SEO and hosting. Ideal for security services, craftsmen, consultancies, restaurants and anyone who needs a serious online presence without touching code.

Example: ST-Sicherheitsdienst, Erica Müller
Next.js
Web app or landing page

Custom Next.js application with React, TypeScript and Supabase. For startups that need something custom: an employee portal, a booking system, an internal tool, a landing page that actually performs — all with a dedicated backend.

Example: Creditvia, employee dashboards
Combo
Marketing site + dashboard

The most popular setup: fast WordPress marketing site for SEO and lead gen, plus a dedicated Next.js dashboard for customers, employees or internal workflows. Two worlds cleanly connected, both from one source, both with optional support contract.

Example: Elisabeth Schröder, Erica Müller
[ Services for Essen ]

Everything from one source — directly with the developer

Nine services, one contact. Whether you need a pure marketing site, a complex web app or the combination of both — you talk directly to me, no account manager in between.

01

Web Design & UI/UX

Responsive sites, Figma prototyping, conversion optimization

02

Web Applications

Full-stack with Next.js, React, TypeScript

03

Mobile Apps

Cross-platform with React Native for iOS & Android

04

Database Development

PostgreSQL, Supabase, Firebase, performance tuning

05

Backend & API

REST & GraphQL APIs, Node.js, Python, serverless

06

AWS & Cloud

Lambda, S3, Vercel, Firebase, CI/CD pipelines

07

AI & Automation

AI integration, chatbots, workflow automation

08

SEO & Performance

Core Web Vitals, on-page, local SEO

09

Maintenance & Support

Monitoring, updates, hosting, technical support

Four setups I often build for Essen clients

Based on real projects from my portfolio: three web setups plus my own Google Ads tool. Your project doesn't fit exactly into one setup? No problem — we combine or build it individually.

Setup A

WordPress homepage for SMEs & freelancers

You need a serious online presence but want to maintain content yourself? I build you a performant WordPress site with Elementor — including SEO setup, GDPR-compliant tracking and fast hosting. You update news, services and contact info anytime, no developer appointment needed.

Example: ST-Sicherheitsdienst
Setup B

Next.js web app with Supabase backend

You have your own idea that needs more than WordPress can deliver — a booking workflow, a customer portal, an internal tool? I develop the application in Next.js with TypeScript, Supabase as database and auth, and product-grade design. From the first wireframe to GDPR-compliant live deployment.

Example: Creditvia · financial advisory
Setup C

Marketing site + employee dashboard

The most popular setup among my clients: a WordPress marketing site at the front for Google visibility and leads — behind it a tailor-made Next.js dashboard for employees, customers or internal workflows. Two worlds cleanly connected, both from one source, both with optional support contract.

Example: Elisabeth Schröder, Erica Müller
Setup D

Google Ads audit & marketing dashboard

You pay for Google Ads but don't know where your budget actually lands? I analyze your campaigns with my own tool — keyword costs, quality score, conversion paths — and give you a clear action plan. Includes live dashboard on your domain.

Tool: analyse.the-freelancer-marketing.de

How your project runs at The Freelancer Marketing

Four clear steps from first call to launch — whether WordPress marketing site, Next.js web app or combo.

01

Workshop in Innenstadt or Rüttenscheid

We start with a two- to three-hour workshop directly at your office — whether in the Innenstadt, in Rüttenscheid or at the Zeche Zollverein site. Result: a jointly signed decision memo that your stakeholders can read just like the external designer.

02

Figma design at corporate-IT level

Two to four weeks of UI/UX design in Figma. Reviews happen in the same rhythm you know from your internal design sessions — including auto-layout logic, clean component library and typography discussion at detail level.

03

Sprint development at Ruhr region pace

Implementation in two-week sprints. You see a real preview URL every Friday, comment directly in the browser and decide what goes into the next sprint. Essen mid-caps manage launch in four to six weeks this way.

04

Go-live on German hosting

Deployment to Frankfurt or a German data center as required. Monitoring, backup strategy and SBOM documentation are handed over to your internal IT — they can take over seamlessly, no questions from the corporate security team.

Ready to start your project?

Get in touch now

Mobile · Essen

Flutter apps for Essen energy corporations and industrial clients

When an Essen energy corporation needs a companion app for its smart meter customers or a steel supplier needs a service app for its plant technicians, Flutter comes into play. One codebase, two platforms, one UX logic — for Essen corporate clients that saves six-figure budgets compared to two native teams.

Our Essen Flutter projects range from a smart meter app for an energy corporation in the Innenstadt to a plant service app for a steel supplier in Altenessen to a pitch demo for a Series A candidate from the Zollverein smart city cluster. We know the App Store compliance hurdles that come with a corporate brand presence — and deliver builds that pass internal security reviews.

01

Energy and smart meter apps

Smart meter, consumption and customer apps for Essen energy corporations with ERP integration, offline mode and corporate SSO.

02

GDPR-compliant industrial apps

Mobile plant and service apps for Essen industrial clients — GDPR-ready, with records of processing and audit trail.

03

Startup MVPs in 6 weeks

Pitch- and investor-ready build for Essen tech startups — TestFlight, Play Console and App Store listing included.

Google Ads · Essen

Paid reach that actually performs in Essen

Our internal analysis tool dissects your Essen Google Ads campaigns at keyword, ad and conversion level — we show where your budget actually delivers between energy competition and long-tail inquiries.

01 / 04

Where Essen CPCs explode

Ad auctions around Innenstadt, Rüttenscheid and Zeche Zollverein are more expensive than the Ruhr region average.

Mehr Details
Where Essen CPCs explode

We compare your click prices against Essen benchmarks from energy, steel and insurance clusters, and identify the keywords where you're unnecessarily bidding against corporate marketing budgets — plus the long-tail phrases that deliver real inquiries in the Ruhr region.

Zurück
02 / 04

Quality score in the Essen bubble

A Quality Score of 7+ can reduce Essen CPC by up to 40 % — provided the landing page matches Essen search behavior.

Mehr Details
Quality score in the Essen bubble

We review every active Essen campaign for keyword–ad–landing-page congruence, local language patterns (Ruhr region search queries are often pragmatic and reference-oriented) and conversion path — and prioritize quick wins to gain visibility without raising budget.

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03 / 04

Conversion tracking for Essen B2B cycles

B2B leads from Essen often take 8–14 weeks to close — last-click tracking is misleading here.

Mehr Details
Conversion tracking for Essen B2B cycles

We set up multi-touch attribution that correctly reflects the real value of first contact, whitepaper download and demo booking. So you see which Essen campaigns actually generate revenue — not just the cheapest clicks.

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04 / 04

Geo-targeting for greater Essen

Does your targeting really reach Mülheim, Bottrop and Gelsenkirchen? Or are you burning budget in Düsseldorf?

Mehr Details
Geo-targeting for greater Essen

We validate your geo settings against click performance, include surrounding towns where Essen commuters work (Mülheim, Bottrop, Gelsenkirchen) and exclude spread effects that drain daily budget before 11 a.m.

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[ Real Google reviews ]

What my clients say about working together*

*Excerpt from 5-star reviews on Google

Google Review

Top Arbeit! Wir vom ST-Sicherheitsdienst haben unsere neue Homepage erstellen lassen und sind begeistert. Andy Staudinger ist für uns der beste Webdesigner und Web Ersteller überhaupt. Er und das Team von The Freelancer Marketing überzeugen auf ganzer Linie.

SS
ST Sicherheitsdienst
3 Rezensionen · vor 1 Tag
Google Review

Ich bin mehr als zufrieden mit der Zusammenarbeit mit Andy Staudinger. Seine Arbeit im Bereich Webentwicklung und Marketing hat mir wirklich Spaß gemacht und war durchgehend kundenfreundlich und professionell.

ET
Erduan Tahirovic
1 Rezension · vor 2 Wochen
Google Review

Wir haben unsere Firmenwebsite (WordPress) erneuern lassen und direkt ein Mitarbeiter-Dashboard integrieren lassen. Wir sind total begeistert, die Kommunikation war sehr professionell.

ES
Elisabeth Schröder
3 Rezensionen · vor 3 Wochen
Google Review

Ich habe meine Webseite und ein Dashboard von 'The Freelancer Marketing' erstellen lassen und bin absolut begeistert. Die Kombination aus einer performanten WordPress-Marketingseite und einem maßgeschneiderten Next.js Dashboard wurde sauber umgesetzt.

EM
Erica Müller
1 Rezension · vor einem Monat
Google Review

Ich habe die Kompetenz und die Qualität der von Andy geleisteten Arbeit sehr geschätzt, ebenso wie seine Ratschläge und Vorschläge. Es war mir eine Freude, mit ihm zusammenzuarbeiten, und ich hoffe, dass sich bald neue Gelegenheiten ergeben.

IZ
Ignazio Zino Arcadipane
Local Guide · 11 Rezensionen · vor 4 Tagen
[ Frequently asked questions ]

What Essen clients ask us most often before the project

What experience do you have with Essen energy and industrial clients?+
We've delivered design projects for energy corporations in the Innenstadt, a steel supplier in Altenessen and several smart city initiatives around Zeche Zollverein. Concretely that means: we know the requirements that corporations like ThyssenKrupp, RWE and E.ON have for web frontends, the expectations for design reviews with internal brand departments and the specific compliance topics around the energy transition and critical infrastructure.
How do you handle data protection, GDPR and corporate IT?+
With Essen energy corporations, insurers and industrial clients, we work with data protection and IT security from the first workshop. Cookie consent, records of processing, data processing agreements, KRITIS-compliant minimum requirements for energy corporations and SBOM documentation are part of design sprints. Hosting runs by default in Frankfurt or a German data center, on-premise within corporate infrastructure if required.
How quickly can a marketing site for an Essen startup go live?+
For an Essen startup, we plan four to six weeks for a complete German-English marketing site including pricing page, demo form and careers section. If a pitch is coming up, we prioritize investor-relevant pages first and push careers and blog to after funding close.
Can you help shape our SAP, Salesforce or proprietary energy platform integration?+
Yes. Many of our Essen energy clients run SAP S/4HANA and proprietary smart meter platforms, many tech firms Salesforce, many industrial clients proprietary MES stacks. We design web frontends that dock lead forms, customer portals or reporting dashboards directly to these systems — and deliver the API documentation so your internal IT can take over without questions.
Do you work on-site in Essen, or purely remote?+
Both. Workshops, initial design reviews and stakeholder meetings happen on-site in Essen — usually at client offices in the Innenstadt, in Rüttenscheid or at the Zeche Zollverein site. Sprint work runs remote with Figma, Loom and short Slack loops. This mix matches the Ruhr region's expectation of reliability without losing the speed advantage of remote.
[ Blog · Latest articles ]

What entrepreneurs in Essen are reading on the blog

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